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Creative Report Card: Mapping the Beer Fridge’s globe-trotting success | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
Jennifer Horn

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The Molson Canadian Beer Fridge went from a rough pencil sketch to a full-blown weatherproof beer cooler, fashioned with an internal camera, a micro-computer to detect features of a passport being scanned and an internal 12-hour battery, in roughly seven months. The fridge was just one proposal among a junket of ideas when Rethink met with the beer brand in 2012

http://strategyonline.ca/2015/02/20/creative-report-card-mapping-the-beer-fridges-globe-trotting-success/
 

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